What Small Businesses Need to Know About Social Media
There aren't a lot of people not on social media. But there are a ton of people who waste time trying to do too much. It's so frustrating for me to see great organizations who are just bombing online!
There's no quick fix. It's a mindshift change.
You've got to understand a couple of the basics of how marketing online if you want to do it well. There's no substitute for understanding. You'll always be chasing your tail until you know how a little bit more about how online marketing works.
No time? This video is worth it.
We're all busy, so I wouldn't suggest this unless it was worth it. Watch this video by SEMrush (at 2x speed if you're really busy... that's what I did) and take a couple notes. Dustin (@dustinwstout) really lays out the essentials.
Rather Read than Watch?
Check out Dustin's write-up if you'd rather read than watch the video.